35 Relaxing Black Friday Beauty and Self-Care Deals

Self-Care means something different to everyone. It could involve long bubble baths and face masks, or it might be time spent playing games and reflecting on memories with loved ones or spoiling your pets. After the nearly two years we’ve had dealing with a pandemic, quarantine, and a sudden jolt back into reality, we could all use it. Below are deals on some of our favorite self-care and beauty products, from ways to make your house cozier to subscription boxes and tech that keeps you connected to family.

WIRED’s Black Friday Coverage

We test products year-round and handpicked these deals. Products marked (Sold Out) are sold out or no longer discounted as of publishing. We’ll update this guide throughout Black Friday weekend.

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Weighted Blanket Deals

Weighted blankets simulate the feeling of being held and help some of us relax and sleep. See our full guide to weighted blankets to find the best one for you.

Yogibo weighted blanket

Yogibo Ms. Bliss Aroma Weighted Blanket 

Photograph: Yogibo

Yogibo (Use FRIDAY at Checkout)

This is not so much a blanket as it is an oversized apron with an internal piece that can be microwaved to activate its aromas—it’s filled with lavender and peppermint. It’s just 4 pounds, but combined with the warmth and smells, it makes for a perfectly calm evening. The company also has incredibly cute Weight Mates for $44 ($15 off), which are also microwavable and have the same fragrance, with about five pounds of weight to rest on your shoulders or across your chest. 

rolled up weighted blanket

Baloo Weighted Throw

Photograph: Baloo

Baloo (Use GIFT30 at Checkout), Amazon ($134 with Coupon Button)

The Baloo throw is perfect for when you share a bed with someone who doesn’t like the feel of a weighted blanket. It fits over just you, weighs 12 pounds, and is crisp and cool, so you won’t be sweating underneath. There are bigger sizes and heavier weights available, too.

Walmart, Layla

We like Layla’s mattress and this blanket, especially for snuggling under with someone else. It’s double-sided, so you can switch between super soft and cool cotton.

Image may contain Rope

Yaasa Weighted Blanket

Photograph: Yaasa

Yaasa (Use BF10 at Checkout)

The Yaasa is our overall favorite weighted blanket. It comes in 15- or 20-pound options and is stiff, which makes it feel super heavy and cozy to lie under. If you’ve been eyeing it, a few bucks saved is nice, but 10 percent off a very expensive blanket isn’t that much.

Home Relaxation Deals

If there’s one place you should be able to relax, it’s at home. If you’re in desperate need of self-care, you may want to start here.


Lovebox Original Color and Photo

Photograph: Lovebox

Lovebox (Use BLACKFRIDAY at Checkout)

The Lovebox makes a great gift for a family member or friend you don’t live with or can’t see every day. Only one person needs the actual device, and everyone they choose can send them messages from the app directly to the screen on the Lovebox. When a message comes through, the plastic heart on the side of the box spins to alert them. This one has a color screen and supports photos, but there is a cheaper black and white version, as well as more expensive ones.


There are a few apps made to help you meditate, and Headspace is one of the most popular. The app has hundreds of guided meditations, whether you’re looking for something general or need help dealing with anxiety.

Target, Best Buy, Aura

I love digital frames, especially those from Aura. They can display the hundreds of photos you likely have on your phone while looking nice (and not pixelated or tacky). The Luxe version allows videos to play, but if you don’t want video and prefer the look of the standard Carver, that one is also discounted. The Mason, Mason Luxe, and Buddy Frame—a special edition pet frame—are all also discounted from Aura, Target, and Best Buy. These also make good gifts because you can send photos via the app to the frame at any time. So if you live far from your parents, you can keep them stocked with current pics (but they do need Wi-Fi).

Muji diffuser glowing with light

Muji Large Diffuser

Photograph: Muji

A cozy home might be one with lots of pictures of your loved ones, but it also smells good, and a diffuser makes that easy without involving open flames. You can switch up your scent with whatever essential oil you want. WIRED reviews editor Julian Chokkattu loves this one from Muji, and it comes in a smaller size, if you don’t need one so big. If you have pets, be mindful of oils that are toxic for them.

tempo studio workout mirror

Tempo Studio

Photograph: Tempo 

Working out at home is the new working out in a gym. The Tempo Studio (8/10, WIRED Recommends) is one of those new home workout setups. This version from Best Buy includes extra accessories—a wireless heart rate monitor, a recovery roller, two extra collars, and a 25-pound stainless steel and chrome barbell. You will have to pay a $39/month subscription fee. 

Amazon, REI, Backcountry

I have recently come to realize just how nice it is to lie in a hammock in the sun. If you don’t have an outdoor area to set up a permanent hammock with a stand, or you want to be able to take one with you on camping trips or hikes, we like the ENO DoubleNest that fits two people.

Home safety is important too, and Invisawear offers peace of mind by hiding a panic button charm in a keychain, bracelet, necklace, or scrunchie. When you press it, your location is sent to local authorities and/or preselected contacts from the app. The keychain works for both iPhone and Android users, but the entire thing needs to be replaced when the battery dies (for a discounted $99 price). Check out our guide to the best Personal Safety Devices for more. 

Emme (Use BF30 at Checkout)

If you take a daily birth control pill, you know that you have to take it at the same time every day. You don’t need to spend this kind of money on a case—you could set a daily alarm on your phone, but unfortunately I sometimes turn it off to stop the noise and then forget. Emme connects to an app and sends a few reminders throughout the night. It also offers you the chance to enter flow, mood, and libido levels to see where you’re at and if the pill is working for you.

Hair and Beauty Deals

See our guides to hair straighteners, hair dryers, and beauty gifts.

RevAir Sleigh the Day Essentials

RevAir Sleigh the Day Essentials Pack

Photograph: RevAir


On a normal day, the RevAir (9/10, WIRED Recommends) alone costs $400, or more if you get the wand holder. We’ve never seen it lower than $349, so this is a good time to finally pull the trigger on a very impressive hair tool that can dry and smooth in one step. This bundle includes a bunch of hair-sectioning clips, a comb, three silk scrunchies, a hair towel, a mist bottle, and a carrying bag.

T3, Sephora

This hit $176 last Black Friday, but $187 is still a pretty good deal on a fancy flat iron that we like. It has a unique temperature feature that sets the heat—via touch controls on the handle—based on your hair texture (fine, medium, coarse), length (short, medium, long), and whether your hair is color-treated. There’s also a refresh mode for hair touch-ups at a lower temperature.


There are cheaper ways to try heatless curls, but this kit comes from a small, woman-owned business, and it makes a nice gift. It comes with a wooden comb, a spray bottle, and the star of the show: a microfiber and wire curler. You wrap damp hair up in a makeshift bun, and when it dries your hair will be curled without any heat damage. Mileage varies by hair type.

Alleyoop Pen Pal makeup pen

Alleyoop Pen Pal Makeup Pen

Photograph: Alleyoop

Alleyoop (Discount Added at Checkout)

This is the same price we saw during Cyber Week last year, and the rest of the site is 20 percent off too. WIRED reviewer Louryn Strampe was impressed by this little makeup tool. It combines eyeliner, lip liner, brow pencil, and highlighter in a design reminiscent of those multi-color pens from elementary school. All the options are intended to make self-care and beauty fun but fast, like the 4-in-1 makeup brush and the blush, bronzer, and highlighter stacked compact.

Kinship (Discount Added at Checkout)

Many WIRED staffers are devoted followers of this SPF.  It makes you look glowy, doesn’t leave a white cast, and feels super light on your skin so you’ll actually want to wear it. I haven’t tried other Kinship products yet, but I like this so much that I’ll probably pick up a few more things now that everything is 20 percent off.


We all want what we don’t have. In my case, that’s cute freckles. Thankfully there are countless faux freckle products and DIY hacks out there. Freck is the best one I’ve tried, and a few other WIRED staffers are fans too. Just create a few dots, tap it out with your finger, and redistribute the leftover product to the rest of your face. No one will know they’re fake unless they’re really studying you. The price has gone down since more options became available. You can opt for the XL bottle or the Noir shade, each discounted to $20 ($8 off).

Olive and June (Use HAPPY25 at Checkout)

I was impressed by the Olive and June Mani Kit I tried during quarantine, and think they’re worth it for anyone who wants to step up their home manicures. There are a few sets available, but the Weekender comes with cuticle serum, a nail file, a buffer, clippers, a plush polish remover, a thin nail brush, hand serum, polish, and the brand’s universal bottle handle, top coat, fast drying drops, and star nail stickers. It would cost significantly more if you got everything individually, and I like the actual products. 

Apparel Deals

See the rest of our favorites in our loungewear roundup.

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Girlfriend Collective Compressive High-Rise Leggings and Paloma Bra

Photograph: Bret Lemke/Girlfriend

Girlfriend Collective (Discount Added at Checkout)

I could not understand the appeal of pricey leggings until I tried these. They are super high-waisted, feel so slinky and comfortable on, and are tight without making you want to rip them off. They’re also made of plastic bottles and recycled polyester. I pair mine with the matching Paloma Racerback Bra, which is also discounted to $29 ($13 off).

Kiriko (Use KANSHA2021 at Checkout)

Everything at independent boutique Kiriko is now 20 percent off. They include a wide variety of apparel, kitchenware, and wellness products, but our pick are their versatile handkerchiefs


I tried Adidas’s period-proof shorts and loved them. These tights are comfortable to wear while you work out or just lounge around. The company says these are made for backup and you should still use a tampon, pad, or cup, but I found the shorts enough for light days. Just throw them in the washing machine after.

Proof (Use WIRED25 at Checkout)

This company makes some of my favorite pairs of period underwear. If you’re trying to reduce single-use plastics, reusable period underwear is a great place to start.

Subscription Box Deals

I love subscription boxes for gifting someone else or myself. You get at least one or two months of surprises at your door, perfectly curated to your interests.

Plants in pots

Horti Plant Subscription

Photograph: Horti

Horti (Enter GREENTHUMB at Checkout)

Whether you want to add greenery to your own home or gift someone else plants, Horti makes it easy with a monthly subscription. Each box comes with the plant carefully wrapped, a puck of potting soil (soak it in water for it to expand), and care instructions. There are pet-friendly and beginner plant options.

You read the price right. This deal gets you your first month completely free. If you want two bags to start, you’ll pay about $13 with the deal. A coffee subscription is great for connoisseurs and novices alike, and Atlas is one of our favorites. You’ll get single-origin beans that come from all over the world and are roasted by Atlas in Austin, Texas. You can choose between light-to-medium or medium-to-dark roasts or opt for both.

Bokksu (Use BF2021 at Checkout)

If you love Japanese snacks, Bokksu is one of many themed subscriptions, with each box revolving around a different region in Japan. The first box’s theme is the country’s seasons. For more options, check out our guide to the Best Snack Subscription Boxes

Oral Care Deals

Oral care is self-care. Brushing your teeth might not be the day’s most fun activity, but you have to admit you feel a little more put together with fresh breath, don’t you?

Philips toothbrush in multiple colors

Philips One by Sonicare Electric Toothbrush

Photograph: Philips

Target, Amazon, Best Buy

This is one of our favorite electric toothbrushes. It’s cheap, light, and small, and while it’s not the most powerful brush I’ve ever tried, it offers just enough vibrations to aid in your cleaning. This is the rechargeable version, but the AAA battery-operated one is also on sale for $15 ($10 off).

Hum ($49), Amazon

The small but mighty Hum is our overall favorite electric toothbrush (9/10, WIRED Recommends). It’s affordable and beats out the Philips in cleaning power. It’s small, so you can scrub your entire tongue and those hard-to-reach back teeth without issue, plus there’s an app if you want to track your habits. The new Hum Smart Rhythm is cheaper (and also discounted this week). It’s battery-powered and has two cleaning modes versus the regular Hum’s three. It has less cleaning power, but it would be good for kids or someone who wants to try an electric brush for the first time.

SmileDirect water flosser

SmileDirectClub Water Flosser

Photograph: SmileDirectClub

SmileDirectClub, Amazon ($27 with Clicked Coupon)

Water flossing isn’t necessarily a substitute for regular dental floss, but it’s for those days (or months …) when you just can’t be bothered with string. It’s also significantly smaller than some of the machines I’ve seen, so you don’t need to sacrifice much counter space. I suggest starting out with the soft pressure setting. If you also need a new toothbrush, SmileDirectClub’s Electric Toothbrush is discounted to $10 ($15 off). I’m testing it now, and it’s nice and affordable and will be a step up if you’re using a manual brush. Plus its stand can be stuck to a mirror, the counter, or opened and used as a travel case.

Sex Toy Deals

You can’t talk about self-care without talking self-love. We have lots of favorites to choose from and a larger sex toy deals post as well.

Pom by Dame sex toy

Dame Pom 

Photograph: Dame

Dame (Discount Added at Checkout)

If you’re new to the sex toy world or want to introduce one into a relationship for the first time, the Dame Pom (8/10, WIRED Recommends) is a good option to try. WIRED reviewer Jess Grey notes that it’s thoughtfully designed for all bodies and is powerful even on its lowest setting.

Dame (Discount Added at Checkout)

Like the Dame Pom, the Arc is approachable. It’s made to stimulate the G-spot, but its thoughtful design can be used for whatever parts you have. We think it might be a little big for some people, so if you have an internal toy already, double-check its dimensions against the Arc. 

The We-Vibe Touch is a modern take on the classic bullet vibrator. It’s soft, squishy, and has a contoured body that makes it easier to hold and maneuver, and the tip is shaped to fit over just about any erogenous zone. It’s also waterproof and surprisingly quiet.


The Womanizer is one of the first suction toys, and it’s great for those with vulvas. We don’t love the name, but we can’t deny it works.

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Fun Factory Laya ii

Photograph: Fun Factory

Fun Factory

This vibrator is good for external stimulation, especially while lying on your stomach. The shape is made to fit perfectly over the pubic bone so you don’t have to worry about readjusting. It’s great for solo use, but you can use it with a partner too.

Fun Factory

The Amor is a really basic and affordable toy, but it’s still good. Like some of the others on this list, it’s small and approachable, and it’s nice for those who aren’t looking for size.

Retailer Sale Pages and Coupons

Want to browse the early Black Friday 2021 sales yourself? Here are a few places offering deals. Be sure to check out our many buying guides and gift guides for additional ideas.