With fewer than 100 days to go until Election Day, President Donald Trump and his chief political advisers are barely lifting a finger to expand his coalition of potential voters. Instead, they are desperately attempting to turn out Republicans, prevent his base from fracturing, and ward off conservative defections that would seal his fate as a self-described one-term “loser.”
It’s an election strategy that has left others in the Republican Party equal parts perplexed and paralyzed—fearful of the president’s wrath but also confused about why he isn’t making any sustained effort to expand his electoral coalition.
“The president has tremendous power in what to talk about. And he has kinda gotten off-track, in talking about what the media wants him to talk about,” said Barry Bennett, a Republican operative and lobbyist who served as a senior Trump adviser during the 2016 race. “He should be tweeting pictures of people going back to work… Let’s see some pictures of those people… The media is not gonna help him tell the good news. He’s gotta do it himself. And he should use his platform for that.”
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