Hit by Trump’s Tariffs, French Clothing Maker Saint James Puts Shipping on Hold

As fabric spooled out of a bank of knitting machines in a flare of blue-and-white stripes, workers at the Saint James clothing factory in France’s Normandy region stacked them into piles and cut along patterns to make the company’s iconic Breton sailor’s shirt, worn by celebrities and adored by fans worldwide.

Luc Lesénécal, the company’s chief executive, surveyed an enormous workroom splashed with a rainbow of yarns. Seamstresses had recently put the finishing touches on 50,000 striped shirts and sweaters to fill orders for American stores like Nordstrom and J. Crew.

But his plans to ship for the fall retail season have been thwarted by President Trump’s up-and-down tariff threats. Instead of loading the merchandise into cargo planes, Mr. Lesénécal has parked his entire U.S. export in the company’s warehouse, where it will sit until Wednesday, the deadline Mr. Trump has set for Europe to come up with a deal or face tariffs of up to 50 percent.

“This is yo-yo politics we’ve been dealing with,” Mr. Lesénécal said, gesturing around a factory the size of three football fields, where 300 longtime employees turn out 1.5 million shirts, sweaters, scarves and coats a year. “If we don’t have visibility, we can’t move forward.”

He is not alone. European industry has been whipsawed since Mr. Trump announced a barrage of trade actions aimed at rewiring the global economy. America’s imposition of 10 percent tariffs on most goods from the European Union, and scattershot threats to push the rates to 20 or 50 percent, has led companies to freeze projects, seek exemptions and prepare to raise prices.

Luc Lesénécal, on the factory floor, wearing a striped Saint James shirt and white pants.
Luc Lesénécal, the chief executive of Saint James, says his business with the United States has been upended by President Trump’s tariffs.