The ‘Contentification’ of Trump Policy

Dr. Phil filming a ride-along with ICE agents, interviewing apparent migrants, and making it look like an episode of Cops feels like something I’d dream up after taking a little too much melatonin and scrolling TikTok before bed.

But instead, the “contentification” of President Donald Trump’s policy is indeed the logical next step for a team that won the election with the help of influencers and content creators. Following suit, Trump’s cabinet has basically created the White House’s own cinematic universe.

Only a few days after her confirmation, Kristi Noem, Trump’s Department of Homeland Security secretary, was filmed alongside Immigration and Customs Enforcement agents conducting an operation. “I’m here in New York City,” Noem told the camera in a vertical video, wearing a bulletproof vest and with a fresh blowout. “We’re getting these dirtbags off these streets.”