The Who’s Who of MAGA Influencers You Should Know About by Now

Over the weekend, I went to DC to meet with all of the right-wing influencers and content creators who made President Donald Trump’s 2024 win possible. They were everywhere.

The 2024 election was the influencer election and inauguration was no different: There were dozens of pre- and post-inaugural parties and balls this weekend, as well as the big event itself. Theo Von sat in front of Jake and Logan Paul under the Capitol rotunda (well, until the podcaster’s chair collapsed). Ben Shapiro, Matt Walsh, and Brett Cooper walked the Turning Point USA red carpet and posed for selfies with fans. Jessic Reed Kraus, writer of the HouseInhabit newsletter, hung out with Robert F. Kennedy Jr. at the Make America Healthy Again ball Monday night.

In August, I published a guide on the Republican and Democratic influencers shaping the 2024 election. The influencers and content creators still matter, and they will be communicating and guiding policy decisions for years to come.

Welcome to Trump 2.0, where these creators have the ears not only of their audiences but of the president as well. Here are some of the ones to keep an eye on over the next four years.